Plant Goals App Case Study

The purpose of this case study was to create a useful tool for a narrow user population that would change their behavior for the better. To conduct this study, I focused on young professionals looking to become successful plant owners. The goals of the proposed idea included:

• Gathering data via survey to identify the factors that contribute to plant neglect

• Persuading the user to care about their plant despite a busy lifestyle

• Considering how to plan future quantifiable measurements of success